Time will tell: examining the role of nostalgia in retro sport merchandise purchase intentions

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)548-562
Number of pages15
JournalSport, Business and Management: An International Journal
Volume13
Issue number5
DOIs
StatePublished - Sep 15 2023

ASJC Scopus Subject Areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Marketing

Keywords

  • Nostalgia
  • Retro marketing
  • Sport merchandise

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