@article{44be405958bb41a2bc7656f77fa62d20,
title = "Toward a deeper understanding of service marketing: The past, the present, and the future",
keywords = "Citation networks analysis, Cocitation analysis, Research synthesis, Research trends, Service marketing",
author = "Kunz, \{Werner H.\} and Jens Hogreve",
year = "2011",
month = sep,
doi = "10.1016/j.ijresmar.2011.03.002",
language = "English",
volume = "28",
pages = "231--247",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier B.V.",
number = "3",
}