Toward a differentiated understanding of social media usage and participation benefits: A cross-cultural comparison between eastern and western users

Werner H. Kunz; Raymond R. Liu

doi:10.4324/9781315719078

Toward a differentiated understanding of social media usage and participation benefits: A cross-cultural comparison between eastern and western users

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Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Psychology of the Asian Consumer
Publisher	Taylor and Francis Inc.
Pages	129-133
Number of pages	5
ISBN (Electronic)	9781317514893
ISBN (Print)	9780765644558
DOIs	https://doi.org/10.4324/9781315719078
State	Published - Jul 3 2015

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

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BT - The Psychology of the Asian Consumer

PB - Taylor and Francis Inc.

ER -

Toward a differentiated understanding of social media usage and participation benefits: A cross-cultural comparison between eastern and western users

ASJC Scopus Subject Areas

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