@article{7f012fcf35ab4202b620fc7ea2b4de94,
title = "Trust development in e-services: A cohort analysis of Millennials and Baby Boomers",
keywords = "Baby Boomers, e-Services, e-tailers, Generational cohorts, Internet, Millennials, Online trust, Trust",
author = "Michael Obal and Werner Kunz",
year = "2013",
month = mar,
doi = "10.1108/09564231311304189",
language = "English",
volume = "24",
pages = "45--63",
journal = "Journal of Service Management",
issn = "1757-5818",
publisher = "Emerald Group Publishing Ltd.",
number = "1",
}