Using transit advertising to improve public engagement with social issues

  • Rick T. Wilson
  • , Jill Hendrickson Lohmeier
  • , David S. Lustick
  • , Robert F. Chen

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)783-809
Number of pages27
JournalInternational Journal of Advertising
Volume40
Issue number5
DOIs
StatePublished - 2021

ASJC Scopus Subject Areas

  • Communication
  • Marketing

Keywords

  • ad variation
  • beliefs
  • climate change
  • Out-of-home advertising
  • recognition
  • social advertising
  • transit advertising

Fingerprint

Dive into the research topics of 'Using transit advertising to improve public engagement with social issues'. Together they form a unique fingerprint.

Cite this