Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Bart Larivière; Herm Joosten; Edward C. Malthouse; Marcel van Birgelen; Pelin Aksoy; Werner H. Kunz; Ming Hui Huang

doi:10.1108/09564231311326996

Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Bart Larivière
, Herm Joosten
, Edward C. Malthouse
, Marcel van Birgelen
, Pelin Aksoy
, Werner H. Kunz
, Ming Hui Huang

Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	268-293
Number of pages	26
Journal	Journal of Service Management
Volume	24
Issue number	3
DOIs	https://doi.org/10.1108/09564231311326996
State	Published - Jun 2013

ASJC Scopus Subject Areas

Business, Management and Accounting (miscellaneous)
Tourism, Leisure and Hospitality Management
Strategy and Management

Keywords

Customer engagement value
Customer lifetime value
Customer value
Experiential value
Firm value
Mobile technology
Social media
Value fusion

Access to Document

10.1108/09564231311326996

Cite this

@article{487bf700c2d2403d817bbab264b556b2,

title = "Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media",

keywords = "Customer engagement value, Customer lifetime value, Customer value, Experiential value, Firm value, Mobile technology, Social media, Value fusion",

author = "Bart Larivi{\`e}re and Herm Joosten and Malthouse, \{Edward C.\} and \{van Birgelen\}, Marcel and Pelin Aksoy and Kunz, \{Werner H.\} and Huang, \{Ming Hui\}",

year = "2013",

month = jun,

doi = "10.1108/09564231311326996",

language = "English",

volume = "24",

pages = "268--293",

journal = "Journal of Service Management",

issn = "1757-5818",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - Value fusion

T2 - The blending of consumer and firm value in the distinct context of mobile technologies and social media

AU - Larivière, Bart

AU - Joosten, Herm

AU - Malthouse, Edward C.

AU - van Birgelen, Marcel

AU - Aksoy, Pelin

AU - Kunz, Werner H.

AU - Huang, Ming Hui

PY - 2013/6

Y1 - 2013/6

KW - Customer engagement value

KW - Customer lifetime value

KW - Customer value

KW - Experiential value

KW - Firm value

KW - Mobile technology

KW - Social media

KW - Value fusion

UR - https://www.scopus.com/pages/publications/84878893460

UR - https://www.scopus.com/pages/publications/84878893460#tab=citedBy

U2 - 10.1108/09564231311326996

DO - 10.1108/09564231311326996

M3 - Article

AN - SCOPUS:84878893460

SN - 1757-5818

VL - 24

SP - 268

EP - 293

JO - Journal of Service Management

JF - Journal of Service Management

IS - 3

ER -

Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Fingerprint

Cite this