Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
- Bart Larivière
- , Herm Joosten
- , Edward C. Malthouse
- , Marcel van Birgelen
- , Pelin Aksoy
- , Werner H. Kunz
- , Ming Hui Huang
- Ghent University
- Radboud University Nijmegen
- Northwestern University
- George Mason University
- National Taiwan University
Research output: Contribution to journal › Article › peer-review