@article{7617a725bf76404498c5a0e7948ba374,
title = "Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory",
keywords = "Gift-giving behavior, Live video streaming, Mianzi, Social media, Virtual gifts",
author = "Hsieh, \{Jung Kuei\} and Kunz, \{Werner H.\} and Wu, \{Ai Yun\}",
note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",
year = "2023",
month = jul,
day = "17",
doi = "10.1108/INTR-09-2021-0691",
language = "English",
volume = "33",
pages = "1597--1632",
journal = "Internet Research",
issn = "1066-2243",
publisher = "Emerald Group Publishing Ltd.",
number = "4",
}