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When Data Falls Short: Analyzing the Role of Data Capability in the Failure of a Bike-Sharing Company

  • Suffolk University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The dramatic cycle of rapid expansion followed by an abrupt decline in a remarkably short timeframe of the bike-sharing economy resulted in the downfall of many sharing bike startups. It is particularly interesting and valuable to examine such failure since the controversy can help reveal processes that may remain hidden in those successful projects. In this study, we conducted a case study on the ABC company, a leading sharing bike startup that failed eventually. The analysis of ABC's four-stage evolution highlights how the mistakes in entrepreneurial processes at the data level hindered the development of data capabilities across different stages. This shortfall resulted in flawed decision-making and operational challenges.

Original languageEnglish
Title of host publicationAmericas Conference on Information Systems, AMCIS 2025
PublisherAssociation for Information Systems
Pages1786-1795
Number of pages10
ISBN (Electronic)9798331327743
StatePublished - 2025
Event2025 Americas Conference on Information Systems, AMCIS 2025 - Montreal, Canada
Duration: Aug 14 2025 → Aug 16 2025

Publication series

NameAmericas Conference on Information Systems, AMCIS 2025
Volume3

Conference

Conference2025 Americas Conference on Information Systems, AMCIS 2025
Country/TerritoryCanada
CityMontreal
Period8/14/25 → 8/16/25

ASJC Scopus Subject Areas

  • Information Systems

Keywords

  • data capability
  • digital innovation
  • entrepreneurship process
  • Sharing bike

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