@article{ac8371c712f6455da98571e7a3dfb380,
title = "When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviews",
keywords = "Advertising, Entertainment industry, Event study, Firm valuation, Media critics, Movies, Professional reviews, Third-party product review",
author = "Yubo Chen and Yong Liu and Jurui Zhang",
year = "2012",
month = mar,
doi = "10.1509/jm.09.0034",
language = "English",
volume = "76",
pages = "116--134",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "American Marketing Association",
number = "2",
}