When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions

Liang Ma

doi:10.1108/CCIJ-08-2019-0103

When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions

Liang Ma

Texas Christian University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	357-375
Number of pages	19
Journal	Corporate Communications
Volume	25
Issue number	3
DOIs	https://doi.org/10.1108/CCIJ-08-2019-0103
State	Published - Jul 15 2020
Externally published	Yes

ASJC Scopus Subject Areas

Industrial relations
Organizational Behavior and Human Resource Management

Keywords

Brand management
Consumer-brand relationship
Consumers' reactions
Core meaning of a brand
Corporate crisis communication

Access to Document

10.1108/CCIJ-08-2019-0103

Cite this

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title = "When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions",

keywords = "Brand management, Consumer-brand relationship, Consumers' reactions, Core meaning of a brand, Corporate crisis communication",

author = "Liang Ma",

note = "Publisher Copyright: {\textcopyright} 2020, Emerald Publishing Limited.",

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day = "15",

doi = "10.1108/CCIJ-08-2019-0103",

language = "English",

volume = "25",

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journal = "Corporate Communications",

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KW - Brand management

KW - Consumer-brand relationship

KW - Consumers' reactions

KW - Core meaning of a brand

KW - Corporate crisis communication

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DO - 10.1108/CCIJ-08-2019-0103

M3 - Article

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VL - 25

SP - 357

EP - 375

JO - Corporate Communications

JF - Corporate Communications

IS - 3

ER -

When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions

ASJC Scopus Subject Areas

Keywords

Access to Document

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