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When product scarcity backfires (or doesn’t): Limited quantities affect perceived retailer sincerity in online promotions

  • Dalian University of Technology

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Retailing
DOIs
StateAccepted/In press - 2025

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Consumer inference
  • Limited quantity
  • Online promotion
  • Persuasion knowledge
  • Product scarcity

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