Which Subject Lines and Messages Improve Response to E-mail Invitations to Web Surveys?

Philip S. Brenner; Carol Cosenza; Floyd J. Fowler

doi:10.1177/1525822X20929647

Which Subject Lines and Messages Improve Response to E-mail Invitations to Web Surveys?

Philip S. Brenner
, Carol Cosenza
, Floyd J. Fowler

Ctr for Survey Research

University of Massachusetts Boston

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	365-382
Number of pages	18
Journal	Field Methods
Volume	32
Issue number	4
DOIs	https://doi.org/10.1177/1525822X20929647
State	Published - Nov 1 2020

ASJC Scopus Subject Areas

Anthropology

Access to Document

10.1177/1525822X20929647

Cite this

@article{87a74bd3d9c24273937646a216646ea4,

title = "Which Subject Lines and Messages Improve Response to E-mail Invitations to Web Surveys?",

author = "Brenner, \{Philip S.\} and Carol Cosenza and Fowler, \{Floyd J.\}",

note = "Publisher Copyright: {\textcopyright} The Author(s) 2020.",

year = "2020",

month = nov,

day = "1",

doi = "10.1177/1525822X20929647",

language = "English",

volume = "32",

pages = "365--382",

journal = "Field Methods",

issn = "1525-822X",